To talk about Jorge Avendaño is to not only talk about a great musician and composer, but also of a great friend and a great human being whose sincerity and trustworthiness that make you feel like you’ve known him for many years.
Nelson EstevezVicepresident of JN Music Group
In the past 15 years I had the tremendous pleasure to be creative with Jorge on a couple of tracks for Sarah Brightman and for Narcis. Jorge is such a kind, creative, talented and supportive man that it is an absolute privilege to work with him. I look forward to spend more time and with Jorge in the future and would love to create more production with this lovely human being.
Frank PetersonSarah Brightman, Enigma, Gregorian, Andrea Bocelli Producer
I met Jorge in 1992, thanks to the actor Francisco Avendaño, who for a long time assured me his brother was a very capable composer and that he was sure that when I listened to his music I’d love it. So when Francisco took me to the small studio Jorge had in División del Norte and I heard many of his songs I realized that he was a musician with a solid musical formation and that he’d be very capable of making the musical work that I had imagined for the opening of a production I was about to start. The telenovela had the title “Sueño de Amor”, same as the famous work by Franz Liszt, for which I asked Jorge to make an orchestral reworking of the same composition. The next year, I started working on the project that would become the greatest in my career: “Corazón Salvaje”. I asked Jorge to work on the score again and gave him 20 screenplays to get a feel of the show and the era in which it was set. I asked him to make an arrangement for the first movement of the first symphony of Brahms. After a couple of days Jorge came in, not just with the arrangement but also with an original piece of his own and all of the score. Because the time it took him to make all of this music was so short I started doubting the quality of the material I would hear. Then he told me: “I made the arrangement you asked but I also made my own opening, if you don’t like it you can use the Brahms arrangement, which one do you want to listen first?”, I said I wanted to listen to his original song first. He played the CD and I was speechless at the beautiful opening that Jorge had created and which became famous all over the world. “Corazón Salvaje” played by Eduardo Palomo and Edith González was sold in 120 countries and in all of them received awards and nominations in every category such as: best leading actor, best leading actress, best direction, best production and best original music. After that, all of the productions I made were made beautiful with the music of Jorge Avendaño. “Corazón Salvaje” not only gave us huge professional satisfaction but also a lifelong friendship between us.
I’m sure that Jorge Avendaño is the best composer in Mexico for television and film, as well as an outstanding songwriter of popular music and, as Placido Domingo once said, “one of the best musicians of our time”.
José RendónWriter, producer and TV Director
His professionalism, diversity and immeasurable musicality have placed him in a category of its own. I’ve had the honor of collaborating in some of his beautiful projects throughout the years, both as a singer and musician, and it’s always been a wonderful experience. I’ve also had the pleasure of discovering many other projects, motivating me to search for who it was that made that music that captured my attention… to my surprise it was Jorge Avendaño!
Always with the particularity of presenting a professional experience. I think that all the years of experience have brought him to the level in which he is today, and it shows. Music is an industry that has been turned upside down from what we once knew, but Jorge’s work still towers above the rest because of one simple reason: the music!
To Jorge, the music is always first, which is what makes him one of the best producers in Latin America.
Carlos MurguíaProducer, Musician, Arranger, Composer
There’s so much I could say about Jorge Avendaño as a friend, composer, producer and human being, I’d need a space as large as the one he’s won in my heart and my professional life. Jorge Avendaño is a unique and enormous talent!
DulceSinger
When I first met Jorge Avendaño, many years ago, I met him in a recording studio; perhaps the best way to meet a professional such as him. That’s where I discovered his talent and his sensibility as a music professional. Later, I discovered the great human bing that he is, the kindness and generosity with which he treats other in work and in friendship. I’ve collaborated with him throughout many years in some of his productions and I’ve always been pleased and honored with the results.
Fernando LoeraA&R, Designer, Writer and Adviser
I’ve been working for my friend Jorge Avendaño for over 20 years. Always learning something new. I’m very thankful for working in so many different projects together. Him as a producer and me as an arranger and musician.
Fernando de SantiagoMusician, Producer & Arranger
In the world of music, one has many opportunities to meet incredibly talented and interesting people.
But many times, when we meet a genius or super star it’s disappointing to find out they’re not as successful in their personal lives as much as in their professional lives. The really difficult thing to do is finding someone with a great talent, who is very successful but who, above else, is a great person and a real friend.
There’s many superstars, but Jorge is in a very short list of people who have left a mark in both the professional and the personal, where honesty, nobility and friendship are unbreakable.
Juan Carlos Paz y PuenteProducer, A&R, Musician, Teacher and Music Critic
Studying my career, I’ve had the luck of meeting Jorge in a composition workshop.
Some time later, Jorge would start a meteoric musical career that would become my guide and inspiration. I’ve had the enormous fortune of being close to his greatest hits, culminating in the construction of the best recording studio in Mexico, where we enjoyed unforgettable moments that were definitive and crucial to my own career.
I’ve always thought that Jorge is the best that our country has offered in recent times and that every second by his side is always of great learning and enjoyment. I can’t imagine my career without his advice, talent and support for which I’ll always be grateful.
Luis CárdenasMusician, Composer
I thank God for the friendship that ties me to Jorge Avendaño: tremendous musician, composer, arranger, producer and, above all, a great friend.
I feel like one of the lucky ones who have collaborated in many of his productions.
I send him my regards.
Isidro MartínezMusician
I’ve had the pleasure of knowing Jorge Avendaño for over two decades. During that time, I’ve had the opportunity to work with him in many projects. He’s hold in the highest regard by everyone in the entertainment industry, not only because of his talent and creativity as a pianist, singer, composer and producer, but also for being a sincere and generous person with a huge heart: that’s, without doubt, his biggest trademark in everything that he’s done. Let the hits continue, Captain!
Marco GamboaMusician, Composer, Arranger and Recording Engineer
Jorge Avendaño is an excellent person. A very sensible person with an art like artists should have. We’re linked by a career of songs that I’ve singed in my records, as well the a historical testimony of a small concert in Monterrey —the most intimate in all my life— where he was the main producer. He understood my music and my career and together we achieved millions of views. I’m so grateful for having met him my life’s path.
Francisco CéspedesSinger, Composer
Jorge Avendaño is a great among greats. I had the pleasure of meeting him when I was still coming up in Mexico City. The first time I met him served as a sort of masterclass to give me the tools for tacklingthe singer/songwriter world at every level. After recording several records, Universal Music showed me to his studio and there in an afternoon I sung with Coque Muñiz for a Boleros album and I also sung a song by Jorge. I’m at a loss for words to thank you for having met you and working with you. Many blessings!
Amaury GutiérrezSinger, Composer
I met a great producer and composer that turned out to become a great friend that we hold highly in my family. We love you so much and we wish you the best. Many success, health and happiness. Keep writing those great songs, I hope we can do another one soon.
FranciscoSinger
It’s always a pleasure to work with Jorge Avendaño. I’ve seen how he grew and evolved and the way in which he developed himself as a musician. Composer and producer. He has many angles and he does every one of them right. He’s someone who I admire a lot and who deeply understands the art of music: making songs, albums, audio visual, etc… he’s someone who I respect deeply.
José Enrique FernándezComposer, Writer, A&R and Director of SGAE Mexico
Without a doubt, the best years of my personal and professional life I’ve with one of the greatest musicians in Mexico of recent years. Composer, arranger and producer, but most importantly a great friend. I couldn’t have asked for a better experience than working with someone of his stature, both personally and professionally. I’m deeply and eternally thankful.
Arcadio HernándezMusician, Arranger, Recording Engineer
I’ve followed Jorge’s career with great admiration and I’ve watched him work on fantastic projects across all fields. I believe he’s an unparalleled producer, besides being a hugely successful composer and songwriter. He’s directed very famous singers, he’s a magnificent vocal coach, arranger and orchestra director. I have to say that, to me. Jorge is one of the most important producers in the world, working with artists such as Sarah Brightman, Plácido Domingo, Mijares, Carlos Cuevas, Coque Muñiz, Edith Márquez, Christian Castro and many, many others who owe him a great lot, and that’s why I’ve always been proud of him.
Ignacio GutiérrezMusician, Composer, Teacher