Jorge Avendaño Lührs Composer, Producer and Arranger.

He was born in the city of Monterrey, Mexico

He has written and recorded music por top artists, including personalities like Plácido Domingo (Alborada), Sarah Brightman (Symphony, A Winter Symphony), Fernando Lima (Pasión), Edith Márquez, Mijares, Ricardo Montaner, Pedro Fernández, Emmanuel, Francisco Céspedes, Cristian Castro, Jorge Muñíz, MónicaNaranjo, David Bustamante, Yuri, Los Nocheros, Pepe Aguilar, Límite, Charlie Zaa, Elefante, Ana Gabriel, Aranza, Ana Cirré, Dulce, Amanda Miguel, ShaylaDúrcal, Amaury Gutiérrez, Ana Bárbara, Julián, Sheyla, Francisco, Eddie Herrera, Estrella, Claudia Sierra, and Carlo Meucci among others.

He studied in the National Music School of UNAM and finished his studies in composition, harmony and counter point , as well as orchestration and music analysis with the eminent Mexican composer Humberto Hernández Medrano, founder of the workshop for polyphonic studies, as well as piano with Néstor Castañeda León.

His versatility is notable with productions ranging from Opera/Crossover to Pop and Latin music. Proof of this are two projects where he mixes Arias from opera with Boleros called “Boleropera” and “Diva y Reyna”.

His music was also used in the Atlanta Olympics of 1996 by the Mexican synchronized swimming teams and by Rumania in Artistic Gymnastics.

Jorge Avendaño’s music is famous wherever there’s telenovelas, more than 60 for which he has written music.

He composed the music for the bio series “Frente a ti” about the life of the Mexican diva Silvia Pinal in 2018.

Together with film producer Pepe Bojórquez he has worked in many films such as Luna Escondida, Más Sabe el Diablo, as well as his latest Netflix Production “Como Caído del Cielo” in 2019.

He has also composed music for Symphonic and Chamber Orchestra and his Piano Concert and orchestra of the music of Cri Cri was composed especially for the “Festival y Concurso Internacional Raíces México 2014”, celebrated in the Conservatorio Nacional de Música.

He was an author for the Sociedad general de Autores y Editores (SGAE) from 1996 to 2019 and he is a current active member of BMI (USA) since 2020.

He is perhaps one of the most prolific composers of music for television of all time and has received countless awards and recognitions, both in the music industry and television, as well as the Grammy as both Producer and Composer.